|
SYDNEY / WOKING, UK (1
December, 2010) - McLaren Automotive, the newhigh-performance sports car
company based at McLaren’s Formula 1 headquarters in the UK, has announced
today that Trivett will be the company’s retail partner in Australia.
McLaren Automotive has
announced that it plans to compete at the top level of the sports car market
with a range of premium, high power, highly efficient, lightweight, luxurious,
carbon-based cars. The first in that range of exclusive cars will be the McLaren
MP4-12C, and Trivett will begin selling the 12C from late 2011. The Australia
market is expected to be one of McLaren Automotive’s biggest markets in the
Asia-Pacific region. Globally, initial interest in the much anticipated 12C has
already exceeded the first year’s allocation, with over 3,000 potential
customers expressing an interest in buying a 12C.
Ian Gorsuch, McLaren
Automotive’s Regional Director for the Middle East, Africa and Asia Pacific,
said: “I am pleased to announce the
new partnership between McLaren Automotive and our representative in
Australia,Trivett. They are among the best car retailers in the region - if not
the best. Australia is a key market for us, and the extremely positive feedback
we have received so far from potential customers is evidence of the strength of
the McLaren brand there.
Gorsuch continued, “At McLaren Automotive, we believe that by
combining quality and innovation, we can offer a unique product range of ‘pure’
McLarens. The icing on the cake will be the highest standards of customer care
as we are well aware that a great ownership experience is as valuable as great
driving enjoyment. By joining forces with Trivett, whose reputation and
experience in the Australian market have proved highly attractive to us, we will
ensure our customers receive the very best on both fronts.”
Greg Duncan, Executive
Chairman of Trivett said, “This is, indeed, a watermark moment in the 25
year history of Trivett. We’re thrilled to be appointed as McLaren’s official
Australian dealer. Yes, this appointment continues our association with
quality, prestige marques, but it does more than that…it also brings to our
company what will undoubtedly be some of the world’s very best sports cars.
That makes for an exciting future.
“Cars like the 12C
will change the Australian motoring landscape, and - with Trivett’s support –
the team at McLaren can expect outstanding results in this territory,” Duncan concluded.
Trivett
will join an initial global network of 35 partners in 2011 who will be responsible
for selling an initial annual production run of up to 1,000 12Cs, ensuring
exclusivity and a new driving experience for owners. Subsequently, as McLaren
Automotive moves to a full model range of high-performance, two-seat,
mid-engine sports cars by the middle of the decade, the aim is to produce
around 4,000 models annually from a brand new manufacturing facility, the
McLaren Production Centre.
|